Dr. Helmüt Mai-Tai
Director, Chilk Institute of Liverpool, U.K.
Chicken + Milk together at last

BRAND FICTION + PHOTOSHOP + DRY HEAVES
The Urban dictionary defines Chilk as slang for ‘Chocolate Milk,’ but for my own design kicks, I branded it as a faux 'protein drink' made solely from chicken & milk. Gross? Sure, but I believe that most people will buy anything if it's marketed properly and ‘looks healthy.'

BRAND EXPANSION: We tried partnering with PELOTON© and they declined.
They don't reply to emails anymore. Or phone calls.
PRO TIP: Do not paste your fake brand onto actual liquor store retail beverages for a photo-op. The merchant will try to kill you.

Grab some Chilk T-shirts for the wife and kids:​​​​​​​