Kanc Hopper IPL from Moat Mountain Brewing

I was the design lead for their new Kancamagus (KANC) Lager.  It was an unusually dark scene for a beer label that contrasted their existing beer labels so they loved the design. After sign-off, I was about to send the files to their printer when Moat contacted us to ask, “Hey, can you turn that river into a road as well?”