15 FLOORS | 4 ART SCHOOLS | 1 TRIBE
Sloane Media is a decade-long passion project built at the crossroads of branding and nostalgia. It pays tribute to Sloane House — the notorious midtown dorm that packed 500+ art students from four NYC schools into one chaotic tower during the 1980s.
The legacy lingers. Alumni still swap war stories in the FB group, and proudly share grainy photos of the building’s most iconic residents: cockroaches.
The legacy lingers. Alumni still swap war stories in the FB group, and proudly share grainy photos of the building’s most iconic residents: cockroaches.
In the '80s, New York didn’t welcome you — it dared you to leave.
If you made it through Times Square with your wallet, you were a local.
9th Ave between 34th & 33rd streets
Sloane location in mid-town West
In the ‘80s, even the pigeons had an attitude.
First Sloane Rangers
CBGB's show flyer
CBGB's show flyer
NYC subway car circa 1986
Typical Sloane 7x10 room before student customization
Sloane hallways
DINER at the corner of 33rd & 9th
viewed from Sloane
viewed from Sloane
Typical New Yorker: sweaty and pissed-off.
When the elevator door opens on nine and everyone gasps at the nasty carpets, I try to relax. I’m thrilled we even have carpet in such a crusty old building. I just wish it didn’t smell like wet dogs.
