
This industrial identity package depicts menu and
promo designs for the upcoming Hulu series.
promo designs for the upcoming Hulu series.
The series looks at machine learning and AI systems that autonomously
create new zones of learning.
create new zones of learning.
CONCEPT IDENTITY + SITE DESIGN + ART DIRECTION


Opening title sequences reflect the unique topic
of each episode from software security innovations
to new technology created by AI.
of each episode from software security innovations
to new technology created by AI.
Each episode relies on a related icon such as a
dog or artificial heart to visually establish the
problem that AI has been dispatched to solve.
dog or artificial heart to visually establish the
problem that AI has been dispatched to solve.




Digital kiosks in public spaces display
a series of AI-themed questions and data.
a series of AI-themed questions and data.





