This evocative visual identity depicts an etherial
portal concept for the upcoming Hulu docuseries.


The series looks at machine learning within 
'zone one' and analyzes the risk of AI
that autonomously create new zones.

CONCEPT IDENTITY + SITE DESIGN + ART DIRECTION
Opening title sequences reflect the unique topic
of each episode, from software security innovations
to new technology created by the exponential
growth capabilities of AI. 
Each episode relies on a related icon such as a
dog or artificial heart to visually establish the
'problem' that AI has been dispatched to solve.
Digital promotional kiosks present a rotating series of
AI-themed questions for the public to consider.